Ready to Pitch Investors? Start with a Big Bang

This one thing is your driver, your fuel, your incentive – it’s the big bang of your story. And that’s what investors are looking for when you present…

By Donna Griffit

 

Every good story has a conflict. Actually, let me rephrase: every good story includes solving an epic conflict.

Think of any memorable movie or series you watched, a book you read, or even a viral social media post. They all swivel around cracking an issue.

The same is true for your business idea. You wouldn’t have come up with it if there wasn’t a challenge to overcome, a disruption to fix, or a need to satisfy. The conflict describes WHY you’re doing what you’re doing.

The WHY is your driver, your fuel, your incentive – it’s the big bang of your story. And that’s what investors are looking for when you present to them, not just whatyou’re doing right now but rather your raison d’etre. Read More: https://yfsmagazine.com/2022/02/16/how-to-pitch-investors-your-why/