Referral Contagion: Capturing the Full ROI of Referral Programs

Articles, Business, Front_Page

Marketers have long recognized that customers acquired through referrals tend to be more loyal and valuable. What has remained underappreciated, however, is the additional value these customers may generate through their future referral behavior. In...

Research Insight | Think Twice Before Marketing AI as “Better than Humans”

Articles, Business, Front_Page

  The rapid expansion of AI in business is largely driven by its ability to outperform humans in specific tasks. This has encouraged firms to increasingly integrate AI into their operations and, in some cases, to emphasize AI’s superiority over human counterparts...

First-grader starts a ‘buddy bench’ epidemic

Articles

A Pennsylvania student came up with a simple idea to eliminate loneliness and foster friendship on the playground Sometimes it’s the simplest ideas that can make the biggest difference. Everyone knows it can be tough for some kids to make friends. Some kids...

Elon Musk, billionaires, and the United Nations: The 1% solution to global development

Articles, Business

 Billionaires can impact billions of lives Until recently, even the wealthiest individuals did not have enough money to make a material dent in global problems, let alone “solve” them. Compared to the size of national economies, or the budgets of the governments of...

8 Smart Money Habits for Big Financial Success

Articles, Business

  Achieving financial success does not require drastic measures or major lifestyle changes. In fact, simply being consistent with applying better money habits often paves the way for greater gains over time. As James Clear wrote in his bestseller Atomic Habits,...

From the Ground Up

Articles

Alicia Pirani Brumfield, a Farm Educator and graduate of Growing Home’s program, walks a cart by the greenhouse. Growing Home What might we build after the world ends? It’s a question I’ve asked myself amid narratives that we’re careening towards catastrophe....