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Referral Contagion: Capturing the Full ROI of Referral Programs
Marketers have long recognized that customers acquired through referrals tend to be more loyal and valuable. What has remained underappreciated, however, is the additional value these customers may generate through their future referral behavior. In...
Research Insight | Think Twice Before Marketing AI as “Better than Humans”
The rapid expansion of AI in business is largely driven by its ability to outperform humans in specific tasks. This has encouraged firms to increasingly integrate AI into their operations and, in some cases, to emphasize AI’s superiority over human counterparts...
First-grader starts a ‘buddy bench’ epidemic
A Pennsylvania student came up with a simple idea to eliminate loneliness and foster friendship on the playground Sometimes it's the simplest ideas that can make the biggest difference. Everyone knows it can be tough for some kids to make friends. Some kids are just...
Elon Musk, billionaires, and the United Nations: The 1% solution to global development
Billionaires can impact billions of lives Until recently, even the wealthiest individuals did not have enough money to make a material dent in global problems, let alone “solve” them. Compared to the size of national economies, or the budgets of the governments of...
8 Smart Money Habits for Big Financial Success
Achieving financial success does not require drastic measures or major lifestyle changes. In fact, simply being consistent with applying better money habits often paves the way for greater gains over time. As James Clear wrote in his bestseller Atomic Habits,...
Are ancient grains better for you? The surprising truth about quinoa and spelt
Is the hype around the health benefits of ancient grains justified? Scientists say its not as clear-cut as you might think. Ancient grains are those that have barely changed for hundreds of years. Unlike commonly farmed crops like wheat, which humans have selectively...
From the Ground Up
Alicia Pirani Brumfield, a Farm Educator and graduate of Growing Home's program, walks a cart by the greenhouse. Growing Home What might we build after the world ends? It’s a question I’ve asked myself amid narratives that we’re careening towards catastrophe. I’ve...
An Education in Joy
Positive Tomorrows is the kind of school you would have wanted to attend as a child, or the kind of school you hope your own kid may one day find themselves at—a light-filled building designed by student request and staffed by caring adults. Positive Tomorrows is a...
Mahjong Keeping the Mind Sharp
Does Mahjong Improve Memory? Key Findings From Recent Studies Clinical evidence strongly supports Mahjong's memory-enhancing effects. Cognitive neuroscientist Dr. Denise Park's longitudinal research documented these specific memory improvements: Working memory:...
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