Articles, Business, Front_Page
In the second episode of Stories of Women Who Lead, Her Excellency Dr. Ameenah Gurib-Fakim, former President of Mauritius, joins Laura Liswood, Secretary-General of the Council of Women World Leaders, and Nawshin Mahadooa, Chargée de Mission at Cap Business Océan...
Articles, Business, Front_Page
Marketers have long recognized that customers acquired through referrals tend to be more loyal and valuable. What has remained underappreciated, however, is the additional value these customers may generate through their future referral behavior. In...