Aminata Touré: Fighting Corruption and Championing Justice in Senegal

Articles, Business

When Aminata Touré was appointed Prime Minister of Senegal in September 2013, the announcement came while she was in the middle of pursuing active corruption cases against former government figures. She had already earned the nickname “Iron Lady” in the...

Tarja Halonen: Making Equality the Language of Leadership May 12

Articles, Business

When Tarja Halonen became President of Finland in 2000, she made history as the country’s first female head of state. Her presidency came at a moment when Finland was redefining its place in Europe, adapting to a new constitution, and navigating a changing global...

Stories of Women Who Lead: H.E. Ameenah Gurib-Fakim

Articles, Business, Front_Page

In the second episode of Stories of Women Who Lead, Her Excellency Dr. Ameenah Gurib-Fakim, former President of Mauritius, joins Laura Liswood, Secretary-General of the Council of Women World Leaders, and Nawshin Mahadooa, Chargée de Mission at Cap Business Océan...

How to reach Gen Z in 2026​: 8 insights about the fastest-growing generation​

Articles, Business

Gen Z is quickly gaining ground in the workforce and economy, and it can be a struggle for brands to keep up and reach them effectively. To better understand this ever-evolving demographic, we compiled a guide exploring their preferences and habits based on Epsilon...

Referral Contagion: Capturing the Full ROI of Referral Programs

Articles, Business, Front_Page

Marketers have long recognized that customers acquired through referrals tend to be more loyal and valuable. What has remained underappreciated, however, is the additional value these customers may generate through their future referral behavior. In...

Research Insight | Think Twice Before Marketing AI as “Better than Humans”

Articles, Business, Front_Page

  The rapid expansion of AI in business is largely driven by its ability to outperform humans in specific tasks. This has encouraged firms to increasingly integrate AI into their operations and, in some cases, to emphasize AI’s superiority over human counterparts...